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Website redesign proposal
Your buyers land on swabbot.com before they reply to an email. We'll rebuild the homepage on a StoryBrand framework — your customer as the hero, SWAB-E as the guide — with the new demo video doing the heavy lifting.
Proposal · August 2026 · Prepared for Rick Mineo, Swabbot, Inc.
People don't buy the best products — they buy the ones they can understand fastest. StoryBrand puts your customer at the center of a story your homepage tells in seconds:
This is a live, scrolling mockup — not a sketch. Click through and see the story unfold the way your buyers will.
Today's site leads with features. The redesign leads with the outcome your buyer wants: perfect swabs, every vessel, no one in the tank — then earns the details.
The new demo video sits in the hero — the first thing every visitor sees. The website and the video are one system: the site frames the story, the video proves it.
"Book a demo" repeats from nav to footer. Every section either moves a visitor toward it or gets cut. No competing menus, no dead ends.
A rough range while we settle on scope — where you land depends on how much of the site changes and how much new content we build.
Website redesign
$2,500 – $5,000
Scoped and quoted precisely once you approve the direction.
Homepage rebuilt on the StoryBrand structure you see here — new layout, new messaging, your existing photos and video, on your current platform.
Homepage plus the key inner pages carried into the new design, new graphics or illustration, and copywriting across the site.
Like the direction? We'll scope the full build together.
Let's talk scope